Branding
An identity built to travel
A cohesive contemporary identity system for a fictional independent hospitality group.
View concept →Marketing concept / self-initiated
Creative with a purpose
A coordinated visual campaign concept for a fictional local lifestyle brand.
The design challenge
What this exploration sets out to do.
Illustrate cohesive messaging across formats while maintaining identifiable campaign hierarchy.
Proposed outputs
- Social creative direction
- Caption and content themes
- Channel adaptation concept
Self-initiated work. No advertising spend, reach or sales claims. The visual is an original illustrative treatment, not a client-approved work sample.
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More creative possibilities
Brochure Design
Clarity on every page
An editorial four-page corporate brochure concept for a fictional professional services practice.
View concept →Website Development
A cleaner path to purchase
A concept for a responsive digital storefront with thoughtful navigation and product storytelling.
View concept →